Privacy Policy

1. Who we are

Allum Limited trades as Sparkling Direct and operates sparklingdirect.co.uk. For UK data protection law, Allum Limited is the data controller responsible for deciding how and why your personal information is used.

Contact details
Sparkling Direct, 15 Semington Turnpike, Semington, Trowbridge, England, BA14 6LB
Email: info@sparklingdirect.co.uk
Telephone: 01380 871 686

2. Information we collect

The information we collect depends on how you use our website and services. It may include:

Identity and contact information, such as your name, email address, telephone number, billing address and delivery address.
Recipient information, including the recipient's name, address and contact details where these are needed to deliver a gift.
Order and transaction information, including products ordered, delivery instructions, gift messages, order value, payment status and transaction references.
Personalisation information, such as names, messages, images or other material that you ask us to place on a personalised product.
Account and communication information, including account details, enquiries, reviews, complaints and correspondence with us.
Marketing preferences, including whether you have asked to receive or stop receiving marketing.
Technical and usage information, such as your IP address, device and browser information, referring pages, pages viewed, and website interaction data collected through cookies and similar technology.

Information about another person

When you send a gift, you may provide information about the recipient. Please only give us information that you are entitled to provide. We use recipient information to fulfil the order, arrange delivery, deal with delivery questions and provide the requested gift message or personalisation.

3. How and why we use personal information

UK data protection law requires us to have a lawful basis for each use of personal information. The principal ways we use information are shown below.

What we do	Information used	Lawful basis
Process orders, take payment, personalise gifts, arrange delivery and provide customer service.	Identity, contact, recipient, order, personalisation and transaction information.	Performance of our contract with you.
Maintain records, deal with tax and accounting requirements, and respond to lawful requests.	Identity, contact, order, transaction and communication information.	Compliance with legal obligations.
Prevent fraud, keep our website secure, troubleshoot problems and protect our business and customers.	Identity, transaction, technical, usage and communication information.	Our legitimate interests in security, fraud prevention and operating our business.
Improve our products, website, service and customer experience.	Order, communication, technical and usage information.	Our legitimate interests, and consent where non-essential cookies are used.
Send relevant news and offers.	Identity, contact, order history and marketing preferences.	Your consent, or our legitimate interests where marketing is permitted by law. You can opt out at any time.

Where we rely on legitimate interests, we consider whether the use is necessary and balance it against your rights and reasonable expectations. Where we rely on consent, you may withdraw it at any time.

5. Payments through PayPal

Website payments are processed through PayPal. Payment information is submitted to PayPal for payment processing, fraud prevention and related services. Sparkling Direct does not store your full card number or card security code.

PayPal processes personal information under its own terms and privacy notice. You can read the PayPal Privacy Statement (opens in a new tab).

6. Cookies, analytics and advertising

Our website uses cookies and similar technology. Some are essential for the website, basket, checkout, security and account features to work. Others help us understand website use, measure performance, remember preferences or show relevant advertising.

Where required, analytics and advertising cookies are used only after you have made a choice through our cookie controls. You can change your choice using the cookie settings made available on the website. You can also control cookies in your browser, although blocking essential cookies may stop parts of the site from working correctly.

Providers used for measurement or advertising may include Google and Meta. Their processing is also governed by their own privacy information.

7. International transfers

Some service providers may process information outside the United Kingdom. Where this happens, we use an approved protection such as UK adequacy regulations, an appropriate contractual safeguard, or another lawful transfer mechanism, as required.

8. Retention and security

How long we keep information

We keep personal information only for as long as it is reasonably needed for the purpose for which it was collected, including to fulfil orders, provide support, maintain tax and accounting records, resolve disputes, prevent fraud and establish or defend legal claims.

Retention periods vary according to the type of information, the nature of our relationship with you and any legal requirement. Marketing records are kept until you opt out or they are no longer needed, although we may retain a minimal suppression record so that we can respect your opt-out.

How we protect information

We use appropriate technical and organisational measures designed to protect personal information against loss, misuse, unauthorised access, alteration and disclosure. No internet transmission or storage system can be guaranteed to be completely secure.

9. Your data protection rights

Depending on the circumstances, UK data protection law may give you the right to:

ask for access to the personal information we hold about you;
ask us to correct inaccurate or incomplete information;
ask us to erase personal information;
ask us to restrict how personal information is used;
object to processing based on legitimate interests and object at any time to direct marketing;
receive certain information in a portable format or ask us to transfer it; and
withdraw consent at any time where our use depends on consent.

Your right to object to direct marketing is absolute. Use the unsubscribe link in a marketing email or contact us and we will stop sending it.

These rights are not unlimited and exemptions may apply. We may ask for information to verify your identity before acting on a request. You will not normally have to pay a fee.

10. Children and age-restricted products

Our website is intended for adults and our alcohol products may only be ordered by people aged 18 or over. We do not knowingly collect personal information directly from children.

11. Changes to this policy

We may update this policy when our services, providers or legal obligations change. The latest version will be published on this page and the date at the top will be updated. Material changes may also be highlighted on the website or communicated directly where appropriate.

12. Contact us or make a complaint

Please contact us first if you have a question, wish to exercise a right or are concerned about how we use personal information.

Sparkling Direct
15 Semington Turnpike, Semington, Trowbridge, England, BA14 6LB
info@sparklingdirect.co.uk | 01380 871 686

You also have the right to complain to the UK Information Commissioner's Office. Visit the ICO data protection complaints page (opens in a new tab) for current guidance and contact options.

Clear and transparent